Since October I’ve received at least a hundred newsletters highlighting great travel deals, flight discounts and specials promoting the idea of gifting trips to my friends and family. I’ve watched ‘Travel’ appear in top-ten gift guides on numerous blogs. Just last week the Wall Street Journal featured a luxury Antarctica cruise on the Le Boreal as the gift of choice from a business leader to his lucky sister. Gifting travel is not only in season, it’s in style. I myself am feeling very trendy this year. In my personal household our kids will be unwrapping their new passports — and rather than a smattering of toys & trinkets, their grandma & boppa are making the journey from MN to MT so we can enjoy the holidays together.
There’s a reason why the holiday season is the travel-world’s busiest time of year. Internet searches for “The Key to Happiness” bring up countless results for articles that echo the importance of investing in experiences not things. As we look to pair ‘happy’ with holidays, giving experiences, rather than stuff, invites the opportunity to gift memories that last far beyond the twinkling lights & tinsel. And travel, no matter how near or far, provides the ideal setting for extraordinary and endless experiences.