Pure! Travel Group

Founded from a deep passion for South America, the journey begins in 1997 when Bram Evers first arrives in Quito and discovers a region then largely untouched by global tourism. Inspired by its authenticity and diversity, he helps shape a growing tourism industry rooted in meaningful, responsible travel.

In 2002, Pure! Ecuador and Pure! Peru are established, followed by the creation of Pure! Travel Group in 2013, expanding into Colombia and Bolivia. Continued growth leads to Chile in 2017 and Argentina in 2021, forming a strong network of locally based experts across South America.

Today, Pure! Travel Group invites you to explore the full story behind its evolution, along with the principles that guide every journey. Learn more about the company's history, mission, and vision—the core elements that define Pure! Travel Group's commitment to designing exceptional, sustainable, and tailor-made travel experiences throughout the region.

Sustainability and social responsibility are at the core of Pure! Travel Group's operations. Pure! Travel Group prioritizes working with local suppliers and partners, ensuring tourism directly benefits the communities you visit while preserving their cultural identity and economic well-being.

Pure! Travel Group is proud to be Travelife certified in five of its six destination offices, reflecting an ongoing commitment to high sustainability standards and responsible business practices.

Pure! Travel Group actively supports impactful initiatives such as Acción Andina, contributing to the restoration and protection of native ecosystems across the Andes. In addition, Pure! Travel Group organizes hands-on activities, including reforestation events in collaboration with local organizations, creating meaningful opportunities for both the team and you to give back to the destinations you explore.

Through these efforts, Pure! Travel Group promotes responsible tourism that generates positive, lasting environmental, social, and economic impact across South America.