Privacy Policy

Adventure Life LLC ("Adventure Life," "we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, store, and protect information when you visit our website at www.adventure-life.com, book travel services with us, exchange text messages with us, or otherwise interact with Adventure Life (collectively, the "Services"). This Privacy Policy is designed to comply with applicable data protection laws, including:

• United States: The California Privacy Rights Act of 2020 ("CPRA," Cal. Civ. Code § 1798.100 et seq.), the Colorado Privacy Act, the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act, the Montana Consumer Data Privacy Act, the Florida Digital Bill of Rights, the Texas Data Privacy and Security Act, and other comprehensive state privacy statutes.
• Mobile Messaging: The Telephone Consumer Protection Act ("TCPA," 47 U.S.C. § 227) and its implementing rules, and the CTIA Messaging Principles and Best Practices.
• European Union & United Kingdom: The General Data Protection Regulation ("GDPR," Regulation (EU) 2016/679), the UK GDPR, and Switzerland’s Federal Data Protection Act (FADP).

By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this Policy, please do not use our Services. We may update this Policy from time to time; your continued use of the Services after any update constitutes acceptance of the revised terms.

1. Information We Collect

We collect personal information in several ways: directly from you, automatically when you use our Services, and from third parties. The categories of information we may collect include:

1.1 Information You Provide to Us

• Identifiers: Name, postal address, email address, mobile and landline telephone numbers, passport or government-issued identification number.
• Commercial Information: Travel reservations, booking history, purchases, and payment details. We do not store full credit card numbers; payment data is processed securely by PCI-compliant third-party providers.
• Mobile Messaging Data and Consent Records: If you choose to receive text messages from us, we collect your mobile telephone number, the record of your opt-in consent (including the date, time, method of consent, and the disclosure language shown to you), your messaging preferences, any opt-out request you make, and the content of the text messages you exchange with us. This category is treated separately from all other categories in this Policy and is subject to the restrictions in Sections 4 and 18.
• Sensitive Personal Information ("SPI"): As defined under the CPRA and similar laws, this may include government identifiers, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, health-related information (e.g., dietary restrictions, allergies, mobility needs), and any other sensitive data you voluntarily provide for trip planning purposes.
• Communications: Information you share through surveys, reviews, customer-support inquiries, or any other correspondence with us.

If you provide personal information about another person (such as a travel companion), you confirm that you have their authorization, that they consent to the processing of their data as described herein, and that you have informed them of this Privacy Policy. You may not provide another person's mobile telephone number for text messaging unless that person has personally agreed to receive text messages from us.

1.2 Information Collected Automatically

• Internet and Electronic Activity: Device identifiers, IP address, browser type and version, operating system, referring URLs, pages visited, clickstream data, and session duration.
• Geolocation Data: Approximate location derived from your IP address. We collect precise geolocation only if you affirmatively consent through your device settings.
• Inferences: Preferences, interests, or travel habits we derive from the information described above to personalize and improve your experience.

1.3 Information From Third Parties

We may receive information about you from third-party sources, such as electronic signature vendors (e.g., for waivers), travel insurance providers, travel partners, and social media platforms, as disclosed elsewhere in this Policy. If you contact us through a message option in one of our online advertisements, we receive the mobile telephone number you used to contact us from the advertising platform that carried the message.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Providing Services: Processing reservations, payments, confirmations, itineraries, and fulfilling our contractual obligations to you.
• Communications: Responding to inquiries, sending trip updates, administrative notices, and customer-service correspondence, by email, telephone, and — where you have given consent — text message. See Section 18 for how our text messaging program works.
• Legal Compliance: Meeting obligations related to visa documentation, tax reporting, customs requirements, and other applicable laws.
• Personalization & Improvement: Tailoring your experience, improving our Services, conducting analytics, and performing internal research.
• Advertising Measurement and Attribution: Measuring how effectively our advertising reaches travelers, attributing inquiries and bookings to the campaigns and keywords that generated them, and improving how we allocate our advertising spend. As described in Section 3.4, this involves sharing irreversibly hashed contact information with advertising platforms. It never involves your text messaging consent data.
• Marketing: Adventure Life may respond to your inquiry via text message to communicate about our services. You will have the opportunity to opt in to receive text messages from Adventure Life and may opt out at any time (see Section 9).
• Fraud Prevention & Security: Detecting and preventing fraudulent activity, ensuring the safety of our Services, and protecting our legal rights.

3. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate our website, analyze traffic, and improve site performance.

• First-Party Cookies: Essential cookies that enable core website functionality such as login sessions, currency preferences, and live chat.
• Analytics Cookies: We use Google Analytics and similar tools to collect aggregated, non-personally-identifiable data about how visitors use our site. Google Analytics collects information such as IP address, browser type, clickstream data, and session duration. This data is shared with Google in accordance with Google's Privacy Policy.
• Advertising Cookies: We may use remarketing services (such as Google Ads, Meta, and LinkedIn) to show advertisements to visitors who have expressed interest in our services. You may opt out of targeted advertising by visiting the Network Advertising Initiative or the Digital Advertising Alliance, and by using the opt-out methods described in Sections 7.1 and 9.5.
• Our site uses a third-party service to match browser cookies to your mailing address. We then may use another company to send special offers through the mail on our behalf. Our company never receives or stores any of this information, and our third parties do not provide or sell this information to any other company or service. This matching involves disclosing information about your visit to a third-party provider, and may be considered "sharing" under the CPRA. You may opt out as described below and in Section 7.1.
  • To opt out of receiving our direct mail, you may send us an email at trip.center@adventure-life.com, or call us at +1-406-541-2677. We will honor those requests, but please understand that it may take several days for such mailings to end.
• Important: Adventure Life does not sell your personal information for monetary gain or value, and we do not sell, rent, or trade our customer or traveler lists to third-party marketers, data brokers, or affiliates for their own marketing purposes. We do share irreversibly hashed contact information with advertising platforms in order to measure the results of our own advertising, as described in Section 3.4. Under the CPRA and similar state laws, that activity may be treated as "sharing" for cross-context behavioral advertising, and you have the right to opt out of it at any time (see Sections 7.1 and 9.5). Your text messaging consent data is never included in it.

3.1 Managing Cookies and Your Consent

Visitors in the EEA, UK, and Switzerland. When we can determine from your IP address that you are visiting from the European Economic Area, the United Kingdom, or Switzerland, we show a cookie consent banner. Until you make a choice, we set only strictly necessary cookies — those required for core site functions such as live chat, session management, and remembering your consent choice. Analytics and advertising cookies are set only if you accept them. You can change or withdraw your consent at any time by clicking Your Privacy Choices, and withdrawing consent does not affect processing that took place before.

Location detection relies on your IP address and is not always accurate — for example, if you use a VPN. If you are located in the EEA, UK, or Switzerland and do not see our consent banner, you can manage cookies through your browser settings or contact us at trip.center@adventure-life.com, and we will apply the same protections.

All other visitors. Analytics and advertising cookies may be set when you visit our site. You can reject or delete cookies through your browser settings, opt out of advertising-related sharing using the Global Privacy Control signal (Section 3.2) or the methods in Sections 7.1 and 9.5, and opt out of Google Analytics as described in Section 3.3. You have the right to accept or reject cookies. Most web browsers allow you to manage cookie preferences through your browser settings. Please note that disabling cookies may affect the availability and functionality of certain features on our website.

3.2 Do Not Track and Opt-Out Preference Signals

We use the remarketing and conversion-measurement technologies described in Sections 3 and 3.4. Our website detects the Global Privacy Control ("GPC") signal. When your browser sends a GPC signal, we treat it as a request to opt out of the sale or sharing of your personal information for that browser, and we disable the advertising cookies and similar technologies used for remarketing and conversion measurement. Declining advertising cookies in our cookie banner has the same effect.

We also apply that choice to inquiries you make while using that browser, whether through a web form on our website, a call to a telephone number shown on our website, or a live chat, and we exclude those inquiries from the sharing described in Section 3.4. We cannot apply a browser's choice to a contact we cannot link to that browser, such as a call to a number you found elsewhere or an email. To opt out of advertising-related sharing in those cases, please use the methods described in Sections 7.1 and 9.5, and we will honor your request.

There is no common industry standard for Do Not Track ("DNT") browser signals, and we do not currently respond to them. Some third-party sites may track your browsing activity; consult your browser settings to manage your preferences.

3.3 Google Analytics Opt-Out

If you prefer not to have your site-visit data sent to Google Analytics, you may download and install the Google Analytics Opt-Out Browser Add-On.

3.4 Hashed Contact Information Shared With Advertising Platforms

What we share. When you submit an inquiry, quote request, or booking through our Services, we may convert the email address and telephone number you provide into a one-way cryptographic hash (SHA-256) and send that hash to advertising and measurement platforms we use. We send the hashed values only; we do not send the underlying plain-text contact details. The platform compares the hash with hashed data it already holds to determine whether an inquiry or booking followed an interaction with one of our advertisements.

Who receives it. Advertising and measurement platforms that carry our advertising, such as Google Ads through its enhanced conversions feature. Every platform that receives this data is subject to the same restrictions described in this section.

Whose information. Travelers who submit an inquiry or quote request, and travelers who complete a booking.

Why we share it. Solely to measure our own advertising: to learn which advertisements led to an inquiry or a booking, and to reduce duplicate or inaccurate reporting. We do not use this data to build advertising audiences, to target or retarget advertisements to you, or to send you marketing or promotional messages of any kind. Each platform is contractually restricted to using this data to measure our advertising, and may not use it to build profiles for other advertisers or sell it onward.

Mobile telephone numbers. The telephone number we hash is the one you gave us with your inquiry or booking. If it is also the number you use to exchange text messages with us, it is hashed and shared in the same way and for the same measurement purpose only. We never include your text message opt-in data, your consent records, or whether you have agreed to receive text messages from us.

What we never include. Passport or government identification numbers, payment card data, health or dietary information, other sensitive personal information, or the content of your communications with us, including the content of text messages.

Your choice. You may ask us to stop including your information in this sharing at any time by emailing trip.center@adventure-life.com or by calling +1-406-541-2677. You may use the subject line "Do Not Share My Personal Information." We will honor the request and will not discriminate against you for making it.

4. Sharing and Disclosure of Information

We are not in the business of selling your personal information. We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share information with third parties only as described below:

• Service Providers: Companies and individuals that perform functions on our behalf, including payment processing, IT hosting, email delivery, text message delivery, analytics, and website maintenance. These providers access only the information necessary to perform their functions and are contractually prohibited from using it for other purposes.
• Travel Partners & Suppliers: Airlines, hotels, local guides, activity operators, and other suppliers who deliver the travel services you have booked. This includes flight providers and consolidators, cruise, yacht and expedition operators, ground operators, and travel insurance providers. We share only what a supplier needs in order to deliver or support your trip — which may include your name, contact details, passport details, date of birth, and any dietary, medical, or mobility information relevant to your safety and participation. Suppliers may not use your information for their own marketing purposes without your consent.
• Advertising and Measurement Platforms: Hashed email addresses and telephone numbers, shared solely to measure the results of our own advertising, as described in Section 3.4. Text messaging consent data is excluded.
• Government Authorities: Where required by law, regulation, judicial order, or governmental request.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred to the successor entity.
• Aggregated or De-Identified Data: We may share data that has been aggregated or stripped of personally identifiable information and that cannot reasonably be used to identify you.
• With Your Consent: For any purpose not described above, we will notify you and obtain your consent before sharing personally identifiable information with a third party.

4.1 Text Message Opt-In Data Is Never Shared

All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Adventure Life does not sell, rent, or trade mobile telephone numbers, and does not share text message opt-in consent records with any third party. We disclose your mobile telephone number only (1) to the messaging service providers that transmit messages on our behalf, solely to deliver the messages you asked to receive, and (2) if you also provided it with an inquiry or booking, to advertising and measurement platforms in hashed form, solely to measure the results of our own advertising as described in Section 3.4. That hashed number is never used for marketing or promotional purposes and is never accompanied by your text message opt-in or consent records.

AI-Assisted Processing

We use Claude, an AI service provided by Anthropic PBC, to help our staff plan trips, draft and respond to communications, summarize information, and prepare quotes, invoices, and booking documents. In doing so, personal information you have given us, including contact details, trip and booking details, and any information you have shared for trip planning, may be processed by Anthropic on our behalf.

Anthropic acts as our service provider and data processor under a commercial agreement. It processes this information only to provide its service to us, and it does not use our data to train its AI models. Anthropic processes data in the United States; for transfers of personal data from the EEA, UK, or Switzerland, we rely on the safeguards described in Section 5.

Our staff review AI-assisted work before it is used or sent. We do not use AI to make decisions about you that have legal or similarly significant effects without human involvement. Text messaging consent data and opt-in records are not processed through AI tools for any purpose other than delivering and recording the messages you have requested.

5. International Data Transfers

Your personal information may be stored or processed in the United States or in other countries where Adventure Life, its affiliates, or its service providers maintain facilities. If you are located outside the United States—including in the European Economic Area (EEA), the United Kingdom, or Switzerland—please be aware that your data may be transferred to a jurisdiction that may not offer the same level of data protection as your home country.

We take appropriate steps to ensure that international transfers comply with the GDPR, the UK GDPR, and other applicable privacy frameworks, including the use of Standard Contractual Clauses or other legally recognized transfer mechanisms where required.

6. Data Security and Retention

6.1 Security Measures

We implement appropriate technical and organizational safeguards to protect your personal information against unauthorized access, accidental loss, alteration, or destruction. All payment information is transmitted using Secure Socket Layer (SSL) encryption and is processed through PCI-compliant payment gateways. We do not store full credit card numbers on our servers.

6.2 Retention Period

We retain your personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting obligations, resolve disputes, and enforce our agreements (see GDPR Article 5(1)(e); CPRA § 1798.100(a)(3)). When retention is no longer necessary, we will securely delete or anonymize your data. We retain records of text message consent and of opt-out requests for at least four years, consistent with recordkeeping expectations under the TCPA, so that we can demonstrate that messages were sent with permission.

6.3 Data Breach Notification

In the event of a data breach affecting your personal information, we will promptly respond and notify affected individuals in accordance with applicable law.

7. Your Privacy Rights

7.1 Rights Under U.S. State Privacy Laws

If you are a resident of California, Colorado, Connecticut, Virginia, Utah, Montana, Florida, Texas, or another state with a comprehensive privacy statute, you may exercise the following rights, subject to verification of your identity:

• Right to Know / Access (Cal. Civ. Code § 1798.110; Colo. Rev. Stat. § 6-1-1306(1)(a)): You may request confirmation of whether we process your personal information and obtain a copy of the specific data we hold about you.
• Right to Correct (Cal. Civ. Code § 1798.106): You may request correction of inaccurate personal information.
• Right to Delete (Cal. Civ. Code § 1798.105; GDPR Art. 17): You may request deletion of your personal information, subject to certain legal exceptions.
• Right to Opt Out of Sale/Sharing (Cal. Civ. Code § 1798.120): Adventure Life does not sell your personal information. We do share irreversibly hashed contact information with advertising platforms for conversion measurement as described in Section 3.4, which may constitute "sharing" for cross-context behavioral advertising under the CPRA and similar laws. You may opt out of that sharing at any time by emailing trip.center@adventure-life.com or by calling +1-406-541-2677. You may use the subject line "Do Not Share My Personal Information." We will not require you to create an account in order to opt out. Text message opt-in data and consent records are never included in this sharing and are never shared with any third party.
• Right to Limit Use of Sensitive Personal Information (Cal. Civ. Code § 1798.121): You may direct us to limit the use and disclosure of your sensitive personal information to what is necessary to provide our Services.
• Right to Non-Discrimination (Cal. Civ. Code § 1798.125): We will not discriminate against you for exercising any of your privacy rights.

7.2 Rights Under the GDPR (EU, UK, and Swiss Residents)

Controller. Adventure Life LLC, 712 W Spruce St, Ste 16, Missoula, MT 59802 USA, is the controller of your personal data.

Legal bases for processing. We process your personal data on the following bases:

• Contract: to provide quotes, book and manage your trip, process payments, and share necessary details with the suppliers delivering your travel.
• Legal obligation: to meet tax, accounting, visa, customs, and other legal requirements.
• Legitimate interests: to respond to inquiries, provide customer support, keep our services secure, prevent fraud, and improve our services, where those interests are not overridden by your rights.
• Consent: for analytics and advertising cookies, for sharing hashed contact information with advertising platforms, for marketing emails (except where the law permits us to email existing clients about similar services, with an opt-out in every message), and for text messages.

Health information. Information you give us about allergies, medical conditions, or mobility needs is special category data under the GDPR. We process it only with your explicit consent, given when you provide it to us, and only to plan and deliver your trip safely. You may withdraw consent at any time, but we may then be unable to arrange services that depend on it.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the following additional rights under the GDPR:

• Right of Access: You may request confirmation that we process your data, a copy of the data, and details about the purposes and categories of processing.
• Right to Rectification: You may request that we correct inaccurate or incomplete personal data without undue delay.
• Right to Erasure ("Right to Be Forgotten"): You may request deletion of your personal data, subject to applicable legal exceptions.
• Right to Data Portability: You may request a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to Restrict Processing: You may request that we limit the processing of your personal data in certain circumstances.
• Right to Object: You may object to the processing of your personal data for direct marketing or where processing is based on legitimate interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.
• Right to Lodge a Complaint: You have the right to file a complaint with your local data protection authority. A directory of EU data protection authorities is available at ec.europa.eu.

We require only the information that is reasonably necessary to enter into a contract with you. We will not require consent to unnecessary processing as a condition of entering into a contract. Consent to receive text messages is never a condition of requesting a quote, booking a trip, or receiving any of our Services.

8. How to Exercise Your Rights

To exercise any of the rights described in Section 7, please contact us by email at trip.center@adventure-life.com or by phone at +1-406-541-2677.

We may require reasonable verification of your identity before processing your request (Cal. Civ. Code § 1798.130(a)(2)(A)). We will acknowledge your request and respond within the timeframe required by applicable law (generally 30–45 days), and may extend that period where permitted.

If we are unable to verify your identity or obtain sufficient information to process your request, we will notify you and explain the reason.

9. Your Choices

9.1 Promotional Communications

You may opt out of receiving promotional emails at any time by using the unsubscribe link in any marketing email, updating your preferences in your online account, or contacting us directly. Even if you opt out of promotional messages, we may still send you transactional communications related to an active booking or your account. See Section 18 for more information about Text Message (SMS) Communications - Program Terms and Conditions.

9.2 Cookie Preferences

You can manage your cookie preferences through your browser settings. See Section 3.1 for more details.

9.3 Account Termination

You may request that we terminate any account you have with us by contacting us at the email or phone number provided in Section 8. Upon termination, we will delete your account data within the timeframe required by applicable law (generally 30–45 days), and may extend that period where permitted, except where we are required or permitted to retain certain information by law (e.g., for tax, legal, or recordkeeping purposes).

9.4 Text Messages

You may stop receiving text messages from us at any time by replying STOP to any message you receive from us. You may reply HELP to any message for assistance. You may also opt out by emailing trip.center@adventure-life.com or calling +1-406-541-2677. Opting out of text messages does not remove you from email, telephone, or postal mail communications; see Sections 9.1 and 3 for those choices. Full details are in Section 18.

9.5 Advertising Measurement and Conversion Data

You may ask us to exclude your information from the hashed data we share with advertising platforms (Section 3.4) by emailing trip.center@adventure-life.com or by calling +1-406-541-2677. You may use the subject line "Do Not Share My Personal Information." This request does not affect our ability to provide the travel services you have booked, and we will not discriminate against you for making it.

10. Data Deletion Requests

You may request deletion of your personal data by contacting us using the information in Section 8 (Cal. Civ. Code § 1798.105; GDPR Art. 17). We will delete your data unless a legal exception applies, such as:

• Compliance with a legal obligation (e.g., tax or financial reporting).
• Exercising or defending legal claims.
• Completing the transaction for which the information was collected.
• Internal use consistent with your reasonable expectations.

Please understand that certain residual data may remain in backup systems for a limited period. We will inform you of any limitations that apply to your deletion request. Where we are required to retain proof of text message consent or of an opt-out request, we will retain only the minimum record necessary for that purpose.

11. Third-Party Websites and Social Media

Our website may contain links to third-party websites that are not owned or controlled by Adventure Life. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of every website you visit.

Our website may include social media features (e.g., links to Facebook, Instagram, or other platforms). Your interactions with these features are governed by the privacy policy of the platform providing the feature.

12. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child under 18 has provided us with personal information, a parent or guardian may contact us to request that the information be reviewed and deleted. We will take prompt steps to remove such information from our records. We do not knowingly send text messages to, or accept text message consent from, anyone under the age of 18.

13. Testimonials and Reviews

We may display customer testimonials and reviews on our website with prior consent. Testimonials reflect individual experiences and are not necessarily representative of all users. If you wish to request removal of your testimonial, please contact us using the information in Section 8. Testimonials may be edited only for grammar or length, and any material connection between Adventure Life and an endorser will be disclosed.

14. Anti-Spam Policy

We maintain a strict no-spam policy. All commercial emails sent by Adventure Life comply with the CAN-SPAM Act and will clearly identify the sender, include valid contact information, and provide a mechanism to unsubscribe. All text messages sent by Adventure Life are sent only to travelers who have given prior consent, in accordance with the TCPA and the CTIA Messaging Principles and Best Practices. You are not authorized to send unsolicited communications through our Services.

15. Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. If you believe your password has been compromised, you should change it immediately and contact us if you suspect unauthorized access.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or other factors. When we make material changes, we will post the revised Policy on our website with an updated effective date. We encourage you to review this Policy periodically. Your continued use of our Services after any changes constitutes acceptance of the updated Policy. If we materially change how we use mobile messaging data, or how we share information with advertising platforms, we will update this Policy and its effective date before the change takes effect. We will not begin sending promotional text messages, or include any new category of personal information in the sharing described in Section 3.4, until we have done so.

17. Dispute Resolution

By using our Services, you agree that any dispute arising out of or relating to this Privacy Policy shall be resolved exclusively through binding arbitration in Missoula, Montana, administered in accordance with the rules of the American Arbitration Association. Such proceedings shall be governed by the substantive (but not procedural) laws of the State of Montana. The arbitrator shall have exclusive authority to resolve any dispute concerning the interpretation, applicability, or enforceability of this Policy.

18. Text Message (SMS) Communications — Program Terms and Conditions

This section forms part of this Privacy Policy and sets out the terms and conditions of Adventure Life's text messaging program. It applies in addition to, and does not limit, the protections described in Sections 3.4, 4, 4.1, and 9.4.

18.1 Program Names and Descriptions

Program name: Adventure Life Trip Planning and Travel Support Messaging.

Program description: A one-to-one conversational and transactional text messaging program between you and an Adventure Life trip planner or travel support specialist. Messages may include replies to your inquiry or quote request, trip planning questions and options, booking and payment confirmations, reminders for travel documents or deadlines, pre-departure information, and time-sensitive travel updates such as schedule changes, weather disruptions, or in-country support while you are traveling. This program does not send promotional or marketing messages.

18.2 How We Obtain Your Consent

We send text messages only to travelers who have given prior express consent. Depending on how you contact us, consent may be given by:

• Checking an opt-in box on a form on our website. The box is unchecked by default and is never required in order to submit an inquiry, request a quote, or complete a booking.
• Sending a text message to one of our published numbers, including through a message option in one of our online advertisements. By initiating a text conversation with us, you consent to receive replies from us about your inquiry.
• Telling an Adventure Life trip planner during a telephone conversation that you would like to receive text messages. We record the date, time, and the fact of your consent in our customer records.
• Providing consent in writing on a booking form, waiver, or e-signature document, or by confirming by email.

Consent is not a condition of purchase. You do not have to agree to receive text messages in order to request a quote, book a trip, or receive any of our Services. We keep a record of your consent, including its date, time, and method, as described in Section 6.2.

18.3 Message Frequency

Message frequency varies. Because this is a conversational program, the number of messages you receive depends on your inquiry, your trip, and how often you choose to write to us.

18.4 Cost

Message and data rates may apply. Adventure Life does not charge for text messages, but your mobile carrier may charge you for messages you send or receive under your plan. Contact your carrier for details of your plan.

18.5 How to Opt Out and How to Get Help

To stop receiving text messages, reply STOP to any message you receive from us. You will receive one final message confirming that you have been unsubscribed, and we will send no further text messages to that number unless you opt in again.

For help, reply HELP to any message. You may also contact us by email at trip.center@adventure-life.com or by phone at +1-406-541-2677.

Opting out of text messages does not cancel a booking and does not remove you from email, telephone, or postal mail communications. See Sections 9.1 and 3 for those choices. If you have an active booking, we may continue to contact you by email or telephone about your trip.

18.6 Carrier Liability

Carriers are not liable for any delayed or undelivered messages. Message delivery depends on your mobile carrier's network and on conditions outside our control, including your device, coverage, and roaming while you travel internationally. Because delivery cannot be guaranteed, do not rely on text messages as the only channel for time-critical travel information.

18.7 Supported Carriers and Availability

The program is available on most major mobile carriers in the United States and Canada. Carrier support may change, and some carriers may not participate. International message delivery may be limited or unavailable depending on your carrier and location.

18.8 Privacy of Your Messaging Data

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories of information sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Your mobile telephone number is never sold, rented, or traded. We disclose it only (1) to the messaging service providers that transmit messages on our behalf, solely to deliver the messages you asked to receive, and (2) if you also provided it with an inquiry or booking, to advertising and measurement platforms in hashed form, solely to measure the results of our own advertising as described in Section 3.4. That hashed number is never used for marketing or promotional purposes and is never accompanied by your text message opt-in or consent records.

We use the content of your text messages only to answer your questions, plan and support your trip, keep our records accurate, and meet our legal obligations.

18.9 Age Restriction

You must be at least 18 years old to consent to receive text messages from Adventure Life. Do not provide another person's mobile number unless that person has personally agreed to receive messages from us.

18.10 Customer Support

Adventure Life LLC
Email: trip.center@adventure-life.com
Phone: +1-406-541-2677 or 800.344.6118
Address: 712 W Spruce St, Ste 16, Missoula, MT 59802 USA
Hours: Mon–Fri 4:00am–10:00pm MDT | Sat–Sun 9:00am–5:00pm MDT
Or reply HELP to any text message you receive from us.

18.11 Privacy Policy

This messaging program is governed by the Adventure Life Privacy Policy, available at www.adventure-life.com/privacy.

18.12 Changes to This Section

We may update these messaging terms. Material changes will be posted here with an updated effective date before they take effect, as described in Section 16.