Raising awareness and funds for their conservation and community projects is a significant aspect of the Bushcamp Company. The Ele Collection, a successful and popular source of funding for their projects, involves the sale of colorful keyrings.
The proceeds from the keyring sales contribute to elephant conservation in South Luangwa National Park, supporting Conservation South Luangwa and the Commit to Clean Water program, which drills boreholes in the local community to provide fresh drinking water.
The company aims for these engaging keyrings to raise awareness about the need to protect the park's wildlife while benefiting the surrounding community. All guests contribute to supporting their projects, and these keyrings serve as a tangible reminder of that support.