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Asian Overland Services Tours & Travel

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Anthony Wong progressed from being a part-time school student and occasional tour guide for foreign students to the formal establishment of Asian Overland Services in 1976. In 1978, the business developed to the extent that a more professional service was required, which meant opening an office. Asian Overland Services Tours & Travel Sdn Bhd, better known as AOS, is a Malaysian company with more than 45 years of experience in tourism's leisure and incentive sectors. Started in 1976 with a staff of five, AOS today is a leading and reputable company with over 70 committed and dedicated staff members, its own B2B booking engine, and a fleet of vehicles.

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Story, Mission and Vision

Story

Asian Overland Services (AOS) is a proudly Malaysian company with more than 50 years of excellence in leisure and incentive tourism. Since its establishment in 1976, AOS has grown into a trusted industry leader through a passionate team of travel professionals, a dedicated fleet of vehicles, an advanced B2B booking platform, and decades of local expertise. Every journey is thoughtfully designed to deliver unique experiences that inspire, engage, and create lasting memories.

The story of AOS begins in 1972 when founder Anthony Wong started guiding adventurous travelers through Malaysia's wilderness. His passion for exploration led to the establishment of Asian Overland Services, which quickly expanded beyond Malaysia with an international presence in Bali and continued to pioneer experiential travel, ecotourism, and innovative travel experiences. Over the decades, AOS has developed cultural, heritage, eco, and nature tours, tailor-made itineraries, incentive travel, conferences, cruise shore excursions, and event management while embracing new technology and sustainable tourism practices.

When you travel with Asian Overland Services, you experience authentic journeys created through deep local knowledge and world-class expertise. Every itinerary reflects a commitment to responsible tourism, respecting local communities, preserving natural environments, and creating meaningful experiences. As a Travelife Partner, AOS continues to strengthen its sustainability efforts by promoting environmental conservation, protecting biodiversity, and supporting ecotourism. Guided by the belief that "We Make the Difference!", Asian Overland Services continues to create exceptional travel experiences that leave a lasting positive impact on both travelers and destinations.

Mission

To continue crafting many little special “wow” moments as a foundation to customer satisfaction, by walking the ‘extra mile’ and maintaining a high standard of integrity. In excellence we strive.

Asian Overland Services believes in working locally and thinking globally to achieve world-class products, services and nurture home-groomed expertise. AOS believes in sustainable development and environmental conservation to preserve biodiversity, nature, wildlife and their natural ecosystems. AOS will continue to be strong advocates of ecotourism and continuously embed green practices in all our businesses.

Vision

Asian Overland Services aims to be the leader in all the industries where we are involved. AOS will lead the industry in greening it. AOS will constantly rethink and realign our behavior, innovation, and technology in greening our environment and our businesses. AOS will seek to influence others to follow us. By being green, we will offer unique experiences to our customers. AOS believes without doubt that this vision will bring sustainability and profitability to all our businesses.

Responsible Travel

Sustainability Perspective

Travel responsibly with Asian Overland Services, where sustainability guides every aspect of the travel experience. The company continuously rethinks its practices, innovation, and technology to create positive environmental, cultural, social, and economic impact. By promoting responsible tourism and encouraging others to embrace sustainable practices, Asian Overland Services delivers unique experiences that balance sustainability with long-term business success.

Vision

Asian Overland Services strives to lead the travel industry by advocating sustainable practices across every area of its business. The company continually realigns its operations, innovation, and technology to protect the environment while strengthening its business. Through a strong commitment to cultural, social, and environmental responsibility, Asian Overland Services creates meaningful travel experiences that incorporate sustainable elements and inspire others to follow responsible tourism practices.

Mission

Asian Overland Services provides exceptional travel experiences while integrating sustainable practices that protect the environment, preserve cultural heritage, and support local communities. The company minimizes its ecological footprint by reducing waste, conserving natural resources, and promoting responsible tourism. Through collaboration with clients, employees, and partners, Asian Overland Services encourages ethical behavior and fosters greater respect for the cultural and environmental richness of every destination you explore.

Sustainability Principles

Asian Overland Services builds its sustainability policy on responsible business practices by committing to:

  • Comply with, and whenever practical exceed, all applicable legislation, regulations, and industry codes of practice.
  • Integrate sustainability into every business decision.
  • Ensure employees understand, implement, and continually improve the company's sustainability policy.
  • Minimize negative cultural, social, and environmental impacts across all operations.
  • Share the sustainability policy with clients and suppliers while encouraging responsible management practices.
  • Review, report, and continuously improve sustainability performance each year.

Sustainability Objectives

Asian Overland Services is committed to:

  • Minimize environmental impacts by reducing waste, conserving water and energy, and improving air quality.
  • Give back to communities through volunteering and resource donations.
  • Build a responsible supply chain that embraces sound cultural, social, and environmental practices.
  • Develop innovative solutions that reduce environmental impacts, strengthen economic performance, and integrate social responsibility into travel products.
  • Address the cultural, social, economic, and environmental impacts of business activities while promoting employee health and safety.

Commitment & Scope

This sustainability policy applies to every activity carried out by Asian Overland Services. Employees and contractors are expected to uphold the company's sustainability objectives while considering practical and budgetary requirements. Although third-party partners operate independently, Asian Overland Services educates and encourages them to align their practices with the company's sustainability policy. By working within legal requirements and voluntarily exceeding them whenever possible, Asian Overland Services demonstrates leadership in environmental, cultural, social, and economic responsibility while creating lasting value for travelers, partners, communities, and destinations.

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