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Abercrombie & Kent

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Abercrombie & Kent began 60 years ago on the plains of Africa, where Geoffrey Kent and his parents, Valerie and Colonel John Kent, pioneered a new style of luxury adventure travel. From our first journeys in 1962, A&K grew into a globe-spanning network of companies, opening destinations previously inaccessible to visitors and establishing a new benchmark for experiential travel.

Today, they are the world’s premier luxury travel company, with an unrivaled legacy of creating memorable, inspiring adventures in more than 100 countries on all seven continents. Our approach combines singular service, authentic local expertise, and beyond-the-guidebook insider access, all of which come together to create a journey of a lifetime, every time you travel with Abercrombie & Kent.

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Story, Mission and Vision

Story

Experience more than 60 years of extraordinary journeys with Abercrombie & Kent, a pioneer in luxury experiential travel. From the first modern luxury safari in Africa to adventures across all seven continents, every journey combines exploration, comfort, and exclusive access. Share your travel style and destinations of interest, and expert travel specialists create a bespoke itinerary or match you with the ideal journey.

The story begins in Kenya, where founder Geoffrey Kent grows up surrounded by Africa's wilderness and introduces the revolutionary philosophy, "Shoot with a camera, not with a gun." In 1962, the first private luxury mobile safari camp transforms adventure travel by combining authentic wilderness experiences with exceptional comfort and personalized service. That innovative blend of adventure and luxury becomes the foundation of the Abercrombie & Kent experience and helps shape the modern concept of experiential travel.

Today, Abercrombie & Kent delivers remarkable journeys in more than 100 countries, supported by more than 2,500 travel professionals across 60 offices in 35 countries. Local experts and dedicated support teams provide around-the-clock assistance, allowing you to travel with confidence wherever the journey leads. Every itinerary reflects the knowledge, passion, and care of destination specialists, experienced guides, scientists, cultural experts, and local connections who bring each destination to life.

Every journey also contributes to a greater purpose. Travel supports the initiatives of A&K Philanthropy, creating positive impacts for local communities and conservation projects while encouraging thoughtful, responsible exploration. Guided by Geoffrey Kent's founding principles, Abercrombie & Kent continues to set the standard for extraordinary adventures that inspire, excite, and create lasting memories.

Mission

Travel with confidence while experiencing extraordinary journeys designed around your interests. Abercrombie & Kent crafts bespoke adventures that combine authentic experiences, exceptional service, and exclusive access to the world's most remarkable destinations. Every journey supports responsible travel through A&K Philanthropy, benefiting local communities and conservation initiatives while fulfilling the mission of creating the adventure of a lifetime, every time.

Vision

Discover the world's wildest frontiers through journeys that redefine luxury experiential travel. Abercrombie & Kent envisions travel as a force for good, inspiring meaningful connections, protecting natural and cultural heritage, and delivering unforgettable adventures through innovation, expertise, and thoughtful exploration across all seven continents.

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Eric N.

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Responsible Travel

A&K Philanthropy Mission
To improve lives and protect the environment by supporting local communities in the places we travel

A&K Philanthropy Work
A&K founder Geoffrey Kent pioneered the community-first approach to conservation more than 60 years ago. Today, A&K still believe that the best way to protect the planet’s remaining wilderness is to invest in the communities who live there.

In alignment with UN Sustainable Development Goals, A&K projects focus on education, enterprise, health and environment.

Through these initiatives, A&K aim to support, empower and educate local communities to facilitate the protection of their surroundings, and to ensure that the people in the places where we travel are also benefitting directly from tourism.

The A&K Philanthropy nonprofit network now spans 24 countries on all seven continents, positively impacting hundreds of thousands of lives and helping preserve some of the world’s most precious ecosystems, as A&K continue to celebrate travel as a force for good.

A&K Philanthropy Projects

A&K have launched over 85 projects in more than 25 countries where guests travel, collaborating with local communities to promote lasting impact. A&K initiatives have four areas of focus: education, enterprise, health and environment.

  • HEALTH
    Safe water is a basic human need. It is a UN Sustainable Development Goal to ensure every human has access to safe and affordable drinking water by 2030; and to this end A&K Philanthropy has invested in the provision of clean-water wells, water filters, and hygiene education.

    Donations from A&K guests have funded the construction of a nursing school, medical centers and maternity wards in remote communities, radically reducing mortality rates. A&K continues to fund shipments of medical supplies and hospital equipment; and grants to train nurses every year.

  • ENVIRONMENT
    A&K has always been a pioneer of exploration, taking travellers further than any other travel company into some of the world’s most pristine wildernesses. Through education programmes with local communities and collaborating with government organisations, A&K Philanthropy promotes the protection of the planet’s fragile ecosystems, from the rainforests of Uganda and the wildlife of the Maasai Mara to the marine reserves of the Galápagos Islands, ensuring their wellbeing and beauty for generations to come.

    “We know that the future of conservation lies in the hands of the future generation.” - Glory Lema, A&K Philanthropy Coordinator, Tanzania.

  • EDUCATION
    Education is the key to equality of opportunity and to the conservation of the whole world. A&K believes that every child has a right to an education. AKP partners with local communities to build schools, nurseries and libraries; to provide books, teaching equipment and free school meals; and to foster teacher training and arts learning programs. As part of the commitment to equality, A&K has also invested in medical schools to train nurses, as well as empowerment centers to train women in skills that improve their economic opportunities.

    The children who live on the edge of the world’s national parks are the future guardians of these precious ecosystems. In the destinations where we travel, A&K has launched initiatives to educate local communities and schools on the importance of conserving the environments they call home.

  • ENTERPRISE
    A&K community-led enterprise projects are designed to empower people to learn, earn and progress, in the destinations where the guests travel. A&K fosters local partnerships to launch start-ups and facilitate training programs.

    A&K believes everyone has an equal right to employment and economic opportunity; to this end A&K focuses particularly on female-run businesses to maximise impact in households, communities and beyond.

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