HX, under the Hurtigruten Group, is one of the world’s leading adventure travel brands, offering unique small-ship and land-based adventures from pole to pole.
Since 1896, they have been guiding curious travelers on thoughtful expeditions to some of the world's most awe-inspiring destinations. Today, they are leaders in expedition cruising, taking guests from the pristine wilderness of the Arctic to the Galápagos Islands and offering close encounters with Antarctica's penguins aboard their stylish, purpose-built expedition ships. They continue their mission to transform the way people experience the world.
Taking Sustainability Seriously
They support 41 environmental, cultural, and social projects in 11 countries, including initiatives to protect endangered orcas, Galápagos seabirds, vulnerable Greenlandic children, and promote storytelling for Itquamavit elders. They hope these efforts will create lasting change.
Saying Goodbye to Unnecessary Single-Use Plastic
In 2018, they became the first expedition company to ban non-essential single-use plastics. Their ships no longer use plastic cups, straws, or cutlery, and they offer natural wool clothing instead of microplastic-made fleeces. Guests receive complimentary reusable bottles, saving up to 1,000 plastic bottles daily on larger ships.
Inspiring Environmental Ambassadors
They aim to inspire environmental ambassadors through their expedition cruises, with the Expedition Team offering lectures on climate change and ocean plastic. By engaging with nature, they hope guests will feel motivated to protect the planet and share their experiences.
Connecting With Communities
They support local communities by sourcing food and excursions from local suppliers, boosting livelihoods while respecting cultural values. Their goal is to create positive interactions and authentic experiences that benefit both guests and communities.
A Footprint They’re Proud Of
Guests observe wildlife from a safe distance, ensuring the welfare of the animals and themselves. Their goal is to leave only footprints and take only pictures.
Working Together as One
Sustainability requires industry collaboration. As founding members of AECO and members of IAATO, they promote sustainable tourism in polar regions, limiting mass tourism and protecting fragile environments.
Serving Plant-Based Food
Their menus offer various plant-based dishes to promote healthier living. Food waste management programs have resulted in a 22% reduction in waste per guest in 2023.
Investing in Greener Tech
The construction of their hybrid-powered ships, MS Roald Amundsen and MS Fridtjof Nansen, represents their largest investment in nearly 130 years. These ships reduce carbon emissions by over 20% compared to similar vessels. They stopped using heavy fuel oil over a decade ago and advocate for its global ban.
HX Foundation
HX believes that exploration broadens perspectives and inspires, but it also comes with responsibility. Expedition cruising can positively impact the places visited by restoring marine ecosystems, protecting endangered animals, and supporting local communities.
Established in 2015, the HX Foundation, funded by the onboard Green Stay program, charity auctions, and guest donations, supports meaningful projects worldwide. Since its launch, the foundation has backed over 150 projects in 23 countries, actively engaging in each initiative and measuring its impact, all aligned with their mission to preserve wildlife, combat marine litter, and support local communities.
We are so glad that we chose Adventure Life. The service is top-notch. Everything is well taken care of and we just have to print the documents and go. Franny even gave us timely updates on possible airport strike.
KC Chan
4 hours ago
We had the most incredible trip to Antarctica! Plus, we got a fantastic deal (especially considering how expensive expeditions are) and a free cabin upgrade. Prior to our trip, Michelle and Erin took great care of us and made sure we were good to go. Every element of the trip went smoothly with no surprises. Our ship, Ocean Albatross, was beautiful. The cabin was spacious and had everything we needed. The laundry service was cheap and fast (so there was no need to overpack). The food was great. The atmosphere was comfortable and casual (our style). And best of all, the staff and crew were so kind, accommodating and friendly. The guides and expedition leader were all amazing. We did so many shore landings and zodiac cruises, each one unique. There was no shortage of wildlife! We traveled with our 10 year-old son who had the time of his life. There were several other tweens/teens onboard. The guests were mostly a combination of families and solo travelers, mostly from the US. Overall, our trip was spectacular, a truly unforgettable trip of a lifetime!
Chrissy Howard
1 day ago
Tilly has been quickly responsive to my texts and emails.
Paula Thompson
2 days ago
I love working with the travel coordinators as they are helpful, friendly, and provide the information with the committed timeframe.
Mary Klaus
3 days ago
I have been working with the wonderful professionals at Adventure Life for many years and keep coming back because of the friendly, courteous, professional expertise I always receive. I've looked for travel agencies here at home but nothing compares to the service I receive with Adventure Life.
Chris Robinson
4 days ago
I am travelling alone on Bordeaux river cruise. Very prompt and informative responses. No issues.
