Florence is home to the University of North Alabama, the oldest college in the state. From composing bluffs that overlook the Tennessee River to historic homes within the city’s beating heart, this college town harmonizes the twang of the country with the coolness of R&B to create a culture all its own. Visit the only Frank Lloyd Wright-designed home in the state and tour the recording studios that launched the careers of such legendary performers as Aretha Franklin, Willie Nelson, The Rolling Stones, Paul Simon, The Osmond Brothers, and Percy Sledge. This short list cannot encompass the many talented musicians who found their place in history by recording in nearby Muscle Shoals. FAME Studios, Muscle Shoals Sound, and a host of other recording studios made little Muscle Shoals, Alabama, the Hit Recording Capital of the World in the 1960s. It is said that musical heritage was the area’s birthright. W.C. Handy, the Father of the Blues, was born in Florence, and so were Sam Phillips and Buddy Killen, often considered to be the fathers of Rock and Roll. Today, there are recording studios all over the Muscle Shoals region, still making hits and propelling artists to fame. Stroll through the Sweetwater District, just past the Singing River Bridge, an up-and-coming neighborhood where the streets come to life with the scent of azaleas and dogwood trees. Within this melting pot, traditional meets contemporary to compose the beauty that is Florence. If your preference is nature, there are walking trails, legendary fishing, world-class golf, and water sports.
INCLUDED SHORE EXCURSIONS:
Florence Hop On Hop Off
Florence Tourism and Visitor Center Make a stop at this information center to learn about Florence's past, present, and future plans. Pick up some useful brochures and local maps that will help make the best of your time in the city and make sure to check out the unique merchandise! There will be free coffee, water, and lemonade available for guests, and a documentary about Muscle Shoals will be shown. Suggested Visit: 15 - 30 minutes
Pope's Tavern and Museum This one-time stagecoach stop, tavern, and inn, now owned by the city, is one of the oldest structures in Florence. Both Confederate and Union Forces used it as a hospital during the War Between the States. It is located on what was known as Jackson's Military Road and Andrew Jackson himself is said to have stopped here.